ANDREW OSTERBERG
Creative Direction
Andrew Osterberg
Vice President, Creative Director with 15+ years of experience who brings world class innovation and execution in both the print and digital media. A proven knowledge and ability to build strong brand awareness, creative strategy, innovation and a clear vision. Extensive experience in apparel and lifestyle marketing, with proven results creating increased revenues, acquisition and brand strength. A tasteful eye for the details while never losing site of the business at hand. A true passion to hire and develop a highly motivated multidisciplinary creative team empowered to drive success and culture.
Areas of expertise:
Creative Team Direction
Marketing and Communications
Strategic Planning and Organization
Creative Project Management
Post Pre-Press Management
Client Presentations
Shoot Development and Direction
Brand Development and Innovation
Cross-Functional Leadership
Expert in Adobe Suite
Packaging Design
Mentoring Junior Members
EXPERIENCE
Vice President, Brand Creative 2016-Present VINEYARD VINES, Stamford, CT
Creative Director overseeing the development and execution of all marketing brand campaigns across print, digital, video, retail, copy and styling with the goal of establishing a clear creative vision and inspiration for the brand. Reporting directly to the President and the CEOs. Partnering with the VP of Marketing and SVP of E-commerce as well as several cross functional business leaders on the development and implementation of the creative brand story. Lead and manage the creative team from conception, presentation and campaign execution including all content shoots, catalogs, mailers, collateral, e-commerce and social. Manage the daily work-flow and execution of every brand asset created to support daily business and the growth of the brand. Strategize and implement new processes, tools and work-flows to create a productive and inspired workforce to execute industry leading content. Restructured the creative team to optimize execution, improve workflow, develop leaders and increase innovation and legacy knowledge.
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Associate Creative Director, Advertising Design 2015-2016 Ralph Lauren
Throughout my 12+ years at Ralph Lauren Advertising I expanded my responsibilities numerous times to lead the multidisciplinary advertising creative teams across print, digital and video for Polo Ralph Lauren, one of the most prestigious and iconic global brands. I partnered directly with Mr. Ralph Lauren, global marketing, brand management, PR, social media, retail visual and product design teams to develop and execute all aspects of our 360 global advertisng campaigns. Managed and lead all concept presentations through to the execution of all digital and printed brand expressions.
Execute the global creative vision for the following Ralph Lauren brands: Polo Ralph Lauren, Men’s Black Label, Polo Sport, Polo and RLX Golf, Ralph by Ralph Lauren, Lauren by Ralph Lauren, our sports properties and sponsorships with the USA Olympic Team, US Open Tennis, Wimbledon, US Open Golf, The Open Championships (the British Open) and the PGA of America.
RL Notable Projects:
The PoloTech Shirt - The next evolution of fashion and technology a PR initiative with over 2 billion impressions
The Ralph Lauren 4-D Experience on our Madison Avenue and New Bond St. Stores
Polo Sport 360 Halogram Digital Experience
Developer and Leader of the RL Think Tank - a group to teach and bring innovation
Senior Director, Advertising Design 2009-2015 Ralph Lauren
Lead creative print and video director on Polo Ralph Lauren, one of the most prestigious and iconic global brands. Manage creative team, partner with brand management, marketing leads and copy team to develop and execute all aspects of innovative 360 global campaign concepts from strategic planning, to shoot concept and execution. Client presentation to post pre-press management of all printed collateral, POS and national advertising. Collaborate and present all national campaigns directly to Mr. Ralph Lauren.
Director, Advertising Design 2006-2009 Ralph Lauren
Associate Director, Advertising Design 2004-2006 Ralph Lauren
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Marketing Coordinator/Graphic Designer 2002-2004 Lowenstein Sandler, PC
Lead marketing creative on Firm’s direct Business to Business marketing collateral, website and advertising. An in-house agency supporting 300 attorneys managing and planning events, seminars and hosted galas and all marketing collateral and advertising.
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Marketing Coordinator/Graphic Designer 2001/2002 Aplion Networks
Worked with the CEO and CMO to design print and digital marketing/sales collateral to support the launch of a new telecommunication product line and build awareness of the company. Managed event and tradeshow booth creative and PR initiatives.
EDUCATION
B.A. in Communications/Graphic Design
Minor in Advertising
Pensacola Christian College, Pensacola FL
Info
Andrewosterberg@me.com
646.831.4257